So when the powers to be decided to do something about a range of adventure clothing, the first consideration was style and functionality for the different aspects of the fishing and outdoor fraternity.

For a start, we came up with a wish list of what fishermen would like to see in their apparels. Features like colour cords were provided at strategic locations, fishermen can hook up a pair of scissors and have easy access to it without fear of losing it. Openings in pockets prevent rain water from accumulating and creating unnecessary weight.

And of course, fishermen would like to fish in style as well. All the inputs into the garments did not compromise on our passion for what looks good. The range of colours was carefully chosen to reflect the moods of the various activities. Lots of Blue for our Saltwater series, Kaki for our Freshwater series and Beige for the Casuals.

And the thing is, we didn't name our line of garments Ruff N Tuff for nothing, fisherman weren't the only outdoor people we thought about when designing our clothes.

Being truly a brand for the outdoor people, the features we've incorporated is well suited to activities like trekking and hunting. Long pants can easily be converted into shorts when the occasion calls for it. Long sleeve shirts can be folded up and properly secured when the weather turns hot. Very importantly, the many pockets allow the wearer to carry vital equipment or personal belongings in convenient places.

So for those who are rough and tough, engages in activities that tests the limits of our apparels, you can rest assured that we are as good as we sound.

We are a brand for the long term and we are a brand of the future. We are here to stay and we are committed to our mission of delivering a range of clothes for the outdoor fraternity.

To us, this is just a start of a long journey. And unlike other brands, we promise to listen to you, our valued customer. For a start, you will be provided with a registration card upon any purchase of our garments. This is to gather important feedback and comments from you, who will be the barometer for how good (or bad) Ruff N Tuff is. You will learn more about this in our News section. Alternatively,click onto our Contact Us section to fill up a feedback form.

So you can see, we are not just a brand that sells outdoor wear. We are a brand that gives you style and function. And we are a brand that cares. We are Ruff N Tuff.